AI-powered audience targeting built specifically for automotive Fixed Operations.
Every day, vehicle owners in your market are researching oil changes, brakes, tires, batteries, scheduled maintenance and major repairs.
ServiceClicks identifies those high-intent service customers and puts your dealership in front of them while they’re actively researching where to take their vehicle.
Instead of waiting for them to find you, ServiceClicks finds them.
Your Service Department Is a Profit Center.
Are You Marketing It Like One?
ServiceClicks helps your dealership capture it.
Dealerships spend heavily to identify and attract people shopping for their next vehicle.
But what about the people shopping for their next service appointment?
According to the ServiceClicks presentation, service and parts account for an average of 49% of dealership gross profit, yet much of dealership marketing remains focused on vehicle sales.
Meanwhile, customers in your market are searching for:
Oil changes. Brake repairs. Tires. Batteries. Scheduled maintenance. A/C repairs. Transmission work. Recalls. Warranty service.
And every one of those searches represents potential Fixed Operations revenue.
What Is ServiceClicks?
ServiceClicks is AIM’s performance-driven digital marketing solution built specifically to attract high-intent automotive service customers to your dealership.
IDENTIFY
Identify local vehicle owners actively researching automotive service and repair.
PREDICT
Analyze behavioral signals and digital touchpoints to identify consumers demonstrating service intent..
TARGET
Deliver precision advertising across the digital channels and devices those consumers use every day
CONVERT
Drive those customers directly to your dealership’s service website to schedule an appointment.
Reach Customers When They Need Service.
ServiceClicks can build audiences around some of the most valuable opportunities in Fixed Operations.
Oil Changes & Scheduled Maintenance
Generate recurring service visits and create opportunities to build long-term customer relationships.
Brakes, Tires & Batteries
Reach customers researching high-urgency services where the decision about where to go can happen quickly.
Transmission, A/C & Suspension
Identify customers researching larger repair opportunities that can generate significant repair-order revenue.
Recall, Warranty & Factory Service
Reach eligible owners and help bring more OEM service work back into your dealership.
These are the same four primary service categories highlighted in the ServiceClicks strategy.
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Your CRM and DMS are great for reaching people who already know your dealership.
ServiceClicks helps you find the people who do not.
These may be vehicle owners who have never purchased from you, never serviced with you and never visited your website, but their online behavior shows they may be actively looking for automotive service.
That gives your dealership an opportunity to earn the appointment before they build a relationship with another provider.
Search Captures Demand.
ServiceClicks Expands It.
Search marketing is important, but it depends on the customer searching, seeing your dealership and choosing to click.
ServiceClicks takes a different approach. We identify consumers showing service intent and reach them throughout their digital journey.
Search targets the query.
ServiceClicks targets the customer.
Together, they help create a stronger Fixed Operations marketing strategy.
Your Fixed Ops competitors are not only other dealerships.
They are also:
◆ Independent repair shops
◆ National tire chains
◆ Quick-lube centers
◆ Brake shops
◆ Battery retailers
◆ Local mechanics
ServiceClicks helps put your dealership into consideration while customers are deciding where to take their vehicle.
ServiceClicks is built to help dealerships drive more qualified service traffic, more appointment opportunities and more revenue from Fixed Operations.
The goal is simple:
- Fill more service bays
- Reach more local service customers
- Capture more OEM service opportunities
- Grow Fixed Operations revenue
Your Next Service Customer Is Already Looking
They are researching a brake job.
Comparing tires.
Looking for an oil change.
Checking their maintenance schedule.
Trying to diagnose an A/C issue.
ServiceClicks helps your dealership reach them first
